We will do this by supporting the creativity of local businesses and organisations looking to develop new activities for visitors coming to Berwick-upon-Tweed. Keeping tourism businesses up to date on new trends within the industry which will add to the marketing and promotion of the town.
Tourism brings both positive and negative impacts to destinations.
Unmanaged tourism growth can place significant pressures on destinations. Too much tourism, ‘overtourism’, can have serious negative impacts on peoples lifestyles, natural habitats and wildlife, historic sites and resources such as energy and water. Overtourism can lead to the damage or destruction of a destination, not only in a physical sense but perceptually, places may become ‘too busy’ and detract or spoil the visitors experience.
With good destination management tourism can bring positive economic rewards for the long term, creating and supporting jobs for local people and help to raise funds for conservation.
The Travel Foundations report ‘The invisible burden of tourism’ explores the impact of tourism and poses questions about the responsibilities for destination management, https://youtu.be/ON_wVykiVL0.
Attempts to reduce overtourism have recently been in the headlines. Edinburgh will be the first city in the UK to introduce a tourist tax. The Transient Visitor Levy (TVL) , a £2 per day tax, will be added to the cost of all accommodation for the first week of a visitors stay. Whilst this tax received public support, with 85% of public consultation respondents backing the tax, a number of tourism industry voices raised concerns about penalising visitors to the City and the potential impact on visitor numbers. Council Leader, Adam McVey said of the TVL ‘ It will help us to continue to invest in and manage the success of tourism in our city, making sure we continue to offer one of the most enviable and enjoyable visitor experiences in the world’.
This comment recognises many of the issues considered in this piece and the responsibilities of both the public sector and the tourism sector to work in partnership and collectively to build a sustainable tourism approach towards effective destination management.
Aside from imposing visitor taxes other models of ‘visitor payback’ have been developed, https://www.visitengland.com/sites/default/files/downloads/visitor_giving_helpsheets.pdf, and can be managed and promoted in a way that the visitor feels that they are contributing to the conservation of the destination they have visited.