Berwick-upon -Tweed Ambassador’s has been developed to support visitor facing businesses promote their businesses and Berwick-upon-Tweed to ensure both gain from visitor and tourism markets.
Despite the current circumstances that objective remains unchanged and, in the longer term, realistic and viable. At some future point the Government will remove current movement restrictions and apply a new regime at a national scale. As these restrictions are ‘relaxed’ places which have traditionally welcomed visitors will all look to re-establish their visitor and tourism markets, in line with any public health conditions set at the time.
Attracting visitors and tourists is a competitive marketplace. This will be more so during the COVID 19 recovery phase. Berwick-upon-Tweed and local visitor facing businesses need to be ready and prepared for this upcoming challenge.
To support this the Website has been re-tasked, during the current phase to:
Support tourism business resilience:
We will do this by providing tourism industry information updates (Visit Britain and Visit Scotland), and details of business training and funding opportunities
Support future marketing:
We will do this by providing a Branding toolkit for local businesses and organisations to help market and promote Berwick-upon-Tweed, provide links to the new Visitberwick promotional video and new promotional materials,
We will do this by creating a platform for local businesses and organisations involved in tourism to exchange information and thinking to encourage collaboration.
Support new visitor products and services:
We will do this by supporting the creativity of local businesses and organisations looking to develop new activities for visitors to Berwick which can add to the marketing and promotion of the town.